Thursday, 14 November 2013

Google Adsense Publisher Network Review

Google Adsense Features At A Glance
Network Type
Available Ad Sizes
Minimum Payout
Accepts Traffic From
Site Requirements
Payout Option
Payment Term
Average Fill Rate
Average CPM Rate
Banners Per Page
CPM & CPC
All Standard Banners, Text Link Ads, Media/Video Ads
$100
Worldwide
Atleast 6 months old site, quality content & top level domain
Check
NET-30
70%
Depends on traffic quality/niche. Average – $0.6 to $1.5.
3
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Google Adsense Pros

  • Ability to earn revenue simultaneously using both CPM or CPC model.
  • Highest CPM/CPC rates in the industry.
  • Relevant & content targetted ads.
  • Lots of quality advertisers.
  • Accepts traffic from most part of the world.
  • Net-30 payment cycle.

Google Adsense Cons

  • It’s very easy to get banned without any notice if a publisher fails to meet the expected/stated terms of service.
  • Blogs/Sites hosted on subdomains are not allowed.
  • Although no requirements in terms of traffic, it’s very tough to get approved by Adsense.
  • Minimum payment threshold of $100.
  • Payments are delivered only by check to publisher’s residential address.

AdsReview Verdict

Google Adsense is undoubtedly the best publisher ad network in the market. They are the most trusted ad network and their rates are much higher than any other ad network. Very difficult to get approved, but if approved, it can generate a steady income.
AdsReview Final Ratings :: 8.5/10
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Adversal Publisher Network Review

Adversal Publisher Network Features At A Glance
 Network Type
 Available Ad Sizes
Minimum Payout
Accepts Traffic From
Site Requirements
Payout Option
Payment Term
Average Fill Rate
Average CPM Rate
Banners Per Page
CPM
All Standard Banners, Pop, Ministitial
$20
Worldwide
Quality traffic is desirable. Quality content is must.
Paypal
NET-35
100%
Average – $0.15.
4 per page.
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Adversal is a veteran player in online advertisement industry having served million of advertisers and publishers since 2003. They have built a repute of their own through dedication and hard work. Excellent customer support and 100% fill rate for all world wide impressions are the highlights of Adversal Publisher Network.
There is no explicit traffic requirement to become a publisher at Adversal, but the website must have quality content to get approved by them. They manually review publisher site and only accept site with original/unique content. They have an excellent reporting system which shows the ad impressions based on the visitors’ geographic location. After comparing their reports with Google Analytics, I can very well vouch for the fact that they provide genuine reports.
Their minimum payout threshold is $20 and they follow a Net-35 payment approach. All the payments are released on 5th of the month provided the publisher has earned at-least $20 before the last date (30th or 31st) of previous month.

Adversal Pros

  • No minimum traffic requirements although quality content is a must. Accepts blogs and free hosted websites also.
  • Higher CPM rate compared to most of the publisher network.
  • Accepts world-wide traffic.
  • Clean ads without any virus/Trojan/redirection.
  • Detailed statistics with demographic insights.
  • 100% fill rate.
  • Excellent customer service and a very passionate admin/owner (Kyle Smith).

Adversal Cons

  • Payment Threshold of $20 – which can be a little difficult to reach in a month’s time for small publishers having less than 1000 page-views per day.
  • Although reports are detailed, they are not updated real-time. The previous day’s report is made available on any given day.
  • No control over the ads shown on your website. Facility to block a particular advertiser from the publisher portal is one desirable aspect for almost all the publishers.

AdsReview Verdict

Adversal is a proven publisher network with a wide variety of advertisers. 100% fill rate with relatively higher eCPM rates are the major advantages of Adversal. If they can make the reporting system real-time, we would have given a rating of 9/10 to this publisher network. AdsReview highly recommends our readers to try out Adversal services.
AdsReview Final Ratings :: 8/10

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Lijit Publisher Network Review

Lijit Publisher Network Features At A Glance
Network Type
Available Ad Sizes
Minimum Payout
Accepts Traffic From
Site Requirements
Payout Option
Payment Term
Average Fill Rate
Average CPM Rate
Banners Per Page
CPM/CPC 
All Standard Banners$25
Tier-I countries only (US, UK, CA, AU etc)
No traffic requirement. Quality content is must.
Quality content must.
Paypal
NET-30
30%
Average – $0.50.
No restriction but refrain from displaying >4 per page.
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Lijit Pros

  • No minimum traffic requirements although quality content is a must. Accepts blogs and free hosted websites also.
  • Higher CPM rate compared to most of the publisher network.
  • Accepts world-wide traffic.
  • Clean ads without any virus/Trojan/redirection.
  • Detailed statistics with demographic insights.

Lijit Cons

  • Payment Threshold of $25 – which is difficult to reach for small publishers having less than 1000 visits per day.
  • Lower fill rate. On an average it is usually around 30%.
  • Payments are processed only through Paypal.

AdsReview Verdict

A proven publisher network with wide varity of advertisers. Low fill rate is a concern, however they make it up with relatively higher eCPM rates. Recommended for publishers with at-least 1000 unique visitors (2000 pageviews) daily, otherwise it would take more than six months to reach the minimum payout threshold of $25.
AdsReview Final Ratings :: 6.5/10

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Adonion Publisher Network Review

Adonion Features At A Glance
Network Type
Available Ad Sizes
Minimum Payout
Accepts Traffic From
Site Requirements
Payout Option
Payment Term
Average Fill Rate
Average CPM Rate
Banners Per Page
CPM & CPC
All Standard Banners, Pop, Interstitial
$50
Worldwide
No traffic requirement
Paypal, Check
NET-15
25%
Depends on traffic quality/niche. Average – $0.02 to $0.07.
3
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Adonion Pros

  • Ability to set your own price.
  • Ability to select advertisers on your own, provided they approve your site.
  • Ability to block a specific advertiser/campaign.
  • Ability to provide back-up tag of other ad network to cover-up for the low fill-rate.
  • Net-15 payment terms.
  • Cleen ads with no virus/redirects.

Adonion Cons

  • Very low CPM rate unless publishers have sizable US/UK traffic.
  • Minimum payment threshold of $50 – which is quite difficult to attain unless you have good traffic from tier-I countries.
  • Most of the quality banner CPM campaigns are USA centric.
  • Minimum payment threshold of $50.

AdsReview Verdict

A legit publisher network with below average eCPM rate. Features like ability to set your own price, ability to approve/block a particular ad campaign and payment term of Net-15 make AdOnion an attractive Adsense alternative, but high payout threshold of $50 is a major setback for most of the publishers.
AdsReview Final Ratings :: 4.5/10

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CPX Interactive Publisher Network Review

CPX Interactive Features At A Glance
Network Type 
 Available Ad Sizes
Minimum Payout
Accepts Traffic From
Site Requirements
Payout Option
Payment Term
Average Fill Rate
Average CPM Rate
Banners Per Page
CPM or CPC
All Standard Banners, Pop Under
$50
Almost Worldwide (Over 60 countries)
30,000 UV / Month
Paypal, Check
NET-30
60%
Banners – $0.25. Pop – $2.00.
3
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CPX Interactive Pros

  • Ability to choose either CPM or CPC model.
  • Net-30 payment cycle.
  • Ability to filter out unwanted ads.
  • Ability to bipass unsold inventory to other network.
  • Accepts traffic from most part of the world.
  • Clean virus free ads.

CPX Interactive Cons

  • Site traffic requirement of 30,000 uniques per month.
  • Blogs/Sites hosted on free hosts are not allowed.
  • Revenue share is only 60% – which is quite lower as per the industry standard.
  • Fill rate is average, around 50-60%.
  • Minimum payment threshold of $50.

AdsReview Verdict

CPX Interactive is a reputed ad network with a quality advertiser base. CPX Interactive ads are best suited for sites with an average of 1200 unique visitors per day. Revenue share is on the lower side.

Trafficrevenue Publisher Network Review

Traffic Revenue Features At A Glance
Network Type
Available Ad Sizes
Minimum Payout
Accepts Traffic From
Site Requirements
Payout Option
Payment Term
Average Fill Rate
Average CPM Rate
Banners Per Page
CPM 
Standard Banners, Sliding Banners, Pop-under
$5
Tier-I countries only (US, UK, CA, AU, FR, DE etc)
No traffic requirement
Paypal
Request
50%
Depends on traffic quality/niche. Average – $0.30.
1
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Traffic Revenue Pros

  • No minimum traffic requirements. Accepts blogs and free hosted websites also.
  • Minimum payout of $5.
  • Payments are processed on request as soon as a publisher reaches $5.

Traffic Revenue Cons

  • Counts only unique impressions which is a big let down.
  • Ads are of low quality which often redirects visitors to other sites including adult sites.
  • No option to view/filter running campaigns.
  • Detailed statistics are not provided.
  • Significant mismatch in number of visitors when compared to Google Ananlytics data. They usually count 50% less traffic.

AdsReview Verdict

Legit and paying, but CPM rate is poor and they don’t count every impression. Ads often contain redirects, which can be annoying for your visitors. Can be tried out if no other network accepts your website.
AdsReview Final Ratings :: 3.5/10


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